As real estate marketers, you are constantly expected to come up with new ways to attract sales. Inbound marketing is one of the latest opportunities created by the internet for the real estate industry. But what will inbound marketing do for the real estate industry specifically?
What is inbound marketing?
Inbound marketing is a marketing methodology that highlights the importance of content creation, it aims to build relationships with potential customers.
This form of marketing tries to attract leads by providing interesting and engaging material. Content marketing, which involves topics like social media and blog posts, infographics, and videos, is an example of inbound marketing.
Why should I use inbound marketing for my real estate business?
Before the rise of internet marketing, real estate firms had to purchase advertising space on the radio, television, and magazines to raise brand awareness and reach out to potential customers. Unfortunately, they had no way of knowing whether they were finding the right audience or not.
Inbound marketing is a more effective way for your real estate company to create more sales through analytical observation. You will not have to wait a long time until you get potential customers. Also, the cost for inbound marketing is roughly 62% less compared to traditional advertising channels.
This marketing method, for the most part, deals with modern consumer behavior and uses analytics to identify future buyers and introduce them directly to you. This approach is directly opposed to the old methods, which mostly ended in you attempting to offer your products to people who are just not interested.
Inbound marketing allows you to analyze your potential clients’ online activity, making it easier to identify suitable prospects. While your scope may be limited, your conversion rate should be higher. It is because your potential clients are the ones who actively seek you and your services.
How do I use inbound marketing for my real estate business?
Inbound marketing is a form of marketing that uses the internet to gain leads by providing relevant content and implementing various technical strategies. Here is some advice you can follow to ensure that your real estate inbound marketing campaign is optimal.
- Creative and relevant content
You should produce content that addresses the customer’s issues before they even realize they have them. Make sure the content you produce applies to the service or product you’re offering and also relatable to the details your customers are searching for. More importantly, it should be both insightful and creative.
Creating relevant content is beneficial not only to your consumers but will also help your business’ website ranks higher on Google’s search engine result page. As you continue to create more valuable content, your customers will be able to quickly find your business this way.
- Make your real estate website search engine friendly
Speaking of Google’s search engine result page, user behavior surveys show that everyone begins their search for any kind of product and service by typing into a search engine.
Keywords would undoubtedly be used when creating content for your website. The more relevant keywords and phrases are, the higher your search results rank will be.
You can use Google Analytics to help you with your research. It will tell you which keywords your future clients are using and how much traffic they are generating. It will show you how users might interact with your website.
- Build your website with a specific goal in mind
You should be aware that your customers want to gather as much data as possible from one single compact source. You may have gathered all of the valuable information, but how you present it on your website is much more critical.
When looking for a new home, buyers might use a variety of devices. After all, however, they can visit various websites and make a final decision based on which real estate company provides them with the most comprehensive information.
If your website contains all of the required details, such as demographic information, information about local universities, and functional add-ons, you may end up with a new loyal customer.
- Optimize social media platforms
Social networking sites such as Facebook, LinkedIn, and Twitter are designed not only for distributing content and increasing traffic back to your website but also for building brand awareness and increasing interaction with potential clients.
Sharing your content across these channels helps you to interact with your audience by responding to surveys, offering tips, and addressing any questions they might have.
The social nature of these networks also allows potential clients to perceive you as a friendly and reliable real estate agent involved in the community who loves responding to people’s concerns.
- Keep track and evaluate your inbound marketing strategies
It’s awesome that you’ve done everything mentioned above, but how would you know it’s working? As a result, you must evaluate the strategy and assess its efficiency and conversion rate.
If you believe your current plan is ineffective, don’t be afraid to try anything different. Try creating more engaging and memorable content so that your customers do not forget your name.